Godiva is Chocolate

Godiva is decadent, luxurious, and one of the best chocolates in the world. There’s just one problem…people save it for special occasions. Which is pretty silly when you think about it. Shouldn’t you have the best chocolate whenever you want chocolate? Our campaign “Godiva Is Chocolate” is built on that notion, showing real people in real, everyday moments enjoying really, really good chocolate. To help establish Godiva as THE authority on chocolate, we teamed up with the most beloved authority figure in the world: Chris Evans. With Chris as our voiceover talent, our TVCs featured Godiva in very relatable situations—on the couch with friends, at a party, escaping from our kids, even breaking into a box you bought for someone else. The rest of our omni-channel campaign featured a whole new look for the brand—a modern, editorial-inspired design with bold, bright colors, exciting photography and modular, contextually-relevant copy that connects with those gotta-have-chocolate moments.