HP


HP’s Sprocket Steals The Show In Spain!

What’s the best way to promote your pocket-sized printer? It’s simple: take over an entire airport. Leading up to this year’s Mobile World Congress in Barcelona, TracyLocke rolled out a whopping 57 terminal screens, a fully skinned control tower, and 24 wrapped buses. To ensure that this mini mobile printer stood out in a sea of smartphones, the HP team had to dig deep creatively. Inspired by Barcelona’s food, culture, and beachy vibes, playful social assets spoke to thousands of tech-minded tourists on their way to the MWC. By the end of the event, TracyLocke showed this Spanish city what’s really possible with a Sprocket in your pocket.