It’s More Than a Bag, It’s Anything You Can Imagine
Yes, a Ziploc bag is really good at keeping school lunches fresh and study-hall snacks safe. But in order to break through the home-storage clutter during back-to-school, it was time to start thinking outside the bag. The launch of their new platform, Use as Imagined, does exactly that. With the perfect mix of creativity and strategy, we were able to develop ingenious ideas like the classroom caddy and lunch money bunny, all while inspiring kids and their parents to start getting creative with bags and containers. So the next time you pick up Ziploc, hopefully you won’t use as directed…you’ll Use as Imagined.