Baja is Better at the Bell

Since its launch, MTN Dew Baja Blast has become one of the most successful drink exclusives in history, becoming a cult classic among the rabid, Dew faithful. But, now that Dew fans could get it anywhere, we needed to remind Dew Nation that TB is the Baja Blast OG. Working with the TBD (Taco Bell Design) Baja Blast art, we concepted and created a premium “Fashion Subscription” Kit outfitted with everything necessary to make summer a blast – from Instax Cameras, Baja Blast-scented SPF, and of course, a few cans of the tropical, lime liquid to go with their Crunchwrap Supreme. The Kits were a huge hit and reminded everyone that the best place to have a Blast, is Taco Bell.