Baja is Better at the Bell
Since its launch, MTN Dew Baja Blast has become one of the most successful drink exclusives in history, becoming a cult classic among the rabid, Dew faithful. But, now that Dew fans could get it anywhere, we needed to remind Dew Nation that TB is the Baja Blast OG. Working closely with Taco Bell, we designed, built and hand illustrated a premium “Fashion Subscription” Kit outfitted with everything necessary to make summer a blast – from Instax Cameras, Baja Blast-scented SPF, and of course, a few cans of the tropical, lime liquid to go with their Crunchwrap Supreme. The Kits were a huge hit and reminded everyone that the best place to have a Blast, is Taco Bell.