Starbucks Elevates Their Craft

With Dunkin’ Donuts making a debut in the ready-to-drink category, the Starbucks team challenged Tracylocke to find a way to revamp their positioning within the premium bottled-coffee segment. In order to elevate our game without losing the authenticity of the core Starbucks cafĂ© brand, we crafted our story around roast education while maintaining the inspirational aesthetic that Starbucks has always owned over their competition. Tracylocke created a range of compositions that embodied the art and personality of each Starbucks roast story.