Starbucks Elevates Their Craft

With Dunkin’ Donuts making a debut in the ready-to-drink category, the Starbucks team challenged Tracylocke to find a way to revamp their positioning within the premium bottled-coffee segment. In order to elevate our game without losing the authenticity of the core Starbucks café brand, we crafted our story around roast education while maintaining the inspirational aesthetic that Starbucks has always owned over their competition. Tracylocke created a range of compositions that embodied the art and personality of each Starbucks roast story.