The Memories Project

Glade believes life’s most beautiful moments should never be forgotten. Working closely with our agency partners, we helped Glade use the power of fragrance to spark memories for those who need them most—the millions of families affected by Alzheimer’s disease. We call it the Memories Project. We documented how scent helped evoke a favorite memory for a family living with Alzheimer’s and invited everyone to join the mission by personalizing a memory-evoking candle for Mother’s Day. Every penny went to fund groundbreaking research by the University of Florida Center for Smell and Taste to investigate the link between scent, memories and Alzheimer’s disease.