Established 1913. Innovating Every Day.

Tracy-Locke is the original commerce agency. Our relentless focus on the future and willingness to embrace innovative thinking has kept us and our clients ahead of the commerce curve for over 100 years. We bring an unmatched level of empathy, technology and creativity to design experiences that compel conversation and conversion, building brands at the speed and scale of commerce.

 

THE APPROACH AND ENGINES DRIVING COMPELLING COMMERCE INNOVATION

  • DEFINE THE PROBLEM TO SOLVE

    omniCommerceIQ

    To define the right strategic opportunity for your business challenge, we utilize omniCommerceIQ. At the heart of this intelligence expertise is Omni – our industry-leading data and marketing orchestration platform. It helps us examine key issues, identify rich insights and craft the sharp strategies that inspire compelling commerce ideas. Fueled by millions of people, thousands of consumer behaviors and retail customer level data, this operating system makes big data accessible, and informs every stage of our development process.

  • DESIGN THE DESIRED EXPERIENCE

    Design Collective

    To craft content that works equally hard for your brand and your business, we created an on-demand talent network, capable of producing award-winning work at the speed and spend of today. Through a combination of diverse, hybridized talent and automated content tools, we can efficiently offer in-house services across the spectrum of commercial creativity - Digital, Social, Motion, Experiential, Structural Design, 3-D, Illustration, Photography, and more.

  • ACTIVATE THE SOLUTION END-TO-END

    Omnichannel CX

    To compel your consumers with brand experiences tailored for an omnichannel world, our team of commerce experience activation specialists use a proprietary framework to map the commerce purchase journey across complex omnichannel ecosystems. We define the optimal moments of receptivity to identify channels, platforms, tactics, and activation strategies to best reach the consumer across media, retail, and eCommerce. We also bring exclusive retailer and platform partnerships to give clients first-mover advantages.

  • OPTIMIZE DRAMATICALLY TO IMPROVE RESULTS

    omniOptimizer

    To drive maximum impact of your programming, we utilize cutting edge measurement tools, powered by Omni, to centralize, track and analyze results data. Our tech-enabled measurement tools deliver holistic and agile reporting of campaign performance, evaluate / optimize learnings for investment recommendation, and identify / size new areas of growth opportunity. Our dynamic dashboards evaluate financial, consumer, shopper, brand, category, retail customer and tactical impact.

Omni-Commerce Services.
End-To-End, and back again.

With today’s infinite shelf, there’s a limitless range of products and options available to consumers. Which means there are also endless omnichannel possibilities. We have made a practice of developing integrated full-service commerce solutions across all channels and shelves.  We design compelling, connected commerce experiences for both national and customer-specific that continuously deliver from end-to-end and back again.

 

 

  • Strategy &
    Planning 

    Experience/Communication Strategy
Audience Insights
Retailer Insight & Planning
Innovation / Business Consulting

  • Marketing
    Science 

    Opportunity Sizing
Segmentation & Targeting
Data Strategy / Integration
Measurement / Reporting
Research, Testing & Optimization
Media and Program Optimization

  • Marketing
    Communications

    Branded Content
National to Local Brand Activation
Retailer Campaigns & Programming
Packaging & Merchandising
Experiential Activation

  • Customer
    Experience 

    Retail Media Planning & Buying
CX/UX Design & Journey Mapping
DTC & Last Mile programming
Precision Marketing & CRM

  • Design &
    Technology 

    E-Commerce Design
Physical & Spatial Design
Digital Product Design
Social, Mobile, Site Design
Full Production
Commerce Content Automation
 
 

Compelling Commerce
Specialty Offerings

Today people expect the companies, brands and products they engage with to live the way they do. They are more willing to purchase products that link with their lifestyle or reflect their social and societal values. We have perfected new specialty offerings that bridge purpose, culture and commerce to help engage and convert people on a much more personal level.

  • Entertainment Commerce

    We believe commerce can convert passion into purchase, so we tap into entertainment, social, and gaming trends and behaviors and utilize emerging technologies (AR, VR), NFTs, and AI to craft compelling shoppable experiences across physical, digital, and meta worlds.

  • Inclusive Commerce

    We believe commerce isn’t about a demographic, but about the attitudes and beliefs that supports and promotes equity and encourages all to participate and helps brands and businesses grow. Our forensic understanding of people delivers deep insights into personal motivations and shopping attitudes and behaviors helps us to create compelling solutions that build brand loyalty and sales with diverse and underserved audiences and niche segments.

  • Earned Commerce

    We believe ideas that naturally appeal to people’s interests get talked about and consumed in media and content. Hooking into human interest through our Omnicom network tools such as OmniEarnedID Influencer tool, we create more commerce-enabled earned opportunities by tapping into cultural trends and influencers to develop compelling ideas, whether culture bombs or real-time cultural moments, to deliver your business challenges.

  • Sustainable Commerce

    We believe brands can do well and do good. With consumers’ rising expectation of sustainability and growing demands that brands and retailers align with their values, we craft socially conscious and responsible ideas that compel commerce, connecting with CSR and ESG initiatives which speak to the hearts and desires of consumers while providing retailers and brands with tangible opportunities to deliver against their environmental commitments.

  • Ecommerce + DTC

    To deliver your brand’s online shopping ambitions, our robust eCommerce consulting and specialty practice delivers strategic advisory to clients, assembles bespoke solutions and leverages 150+ eCommerce experts globally, all Amazon certified. Our cross-platform capabilities including key retailer, pureplay E-tailer, shopping enablement, social and DTC platforms.

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