April 5, 2022

The Drop: March Edition

Entertainment Commerce is popping up in social media, gaming, and even brick & mortar. In this edition of The Drop, TracyLocke-Haygarth explores how this growing trend is not only introducing new ways...

February 28, 2022

The Drop: February Edition

From mini-game promotions to in-game branded experiences, gamification has become the latest ways to compel shoppes to commerce. In this month’s edition of The Drop, we explore how gamification is coming...

January 31, 2022

The Drop: January Edition

New technologies have made it possible for just about anything to be shoppable, blurring the lines between everyday life and shopping occasions. In this month’s edition of the Drop we dig into where...

November 22, 2021

November Drop

In a world of constant change and uncertainty, it has become more important than ever for brands to establish trust with consumers. This trust can be earned by supporting shopper values, protecting their...

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