Inspiration At Its Most Compelling
Our week at #Cannes2023 was inspiring, enlightening, and truly unforgettable. As usual, the Omnicom Cove was stacked with creative powerhouses delivering memorable POVs, including our very own agency celebs, Tina Manikas and Curt Munk. On top of that, Omnicom made a huge splash with a series of groundbreaking announcements.
As experts in Compelling Commerce, Tina and Curt took center stage at the Omnicom Cove where they hosted the panel, “Stop Selling. Start Compelling.” The audience was treated to an intimate chat on recent trends, and the risks brands are taking to compel consumers to convert.
Tina was also invited to host a Candid Cannes Session, where she had the opportunity to interview Stacy Malone, VP, Global Head of Business Marketing at Pinterest. It was and extraordinary and inspiring conversation.
In addition to being crowned Most Creative Company of the Year, Omnicom announced a series of moves and partnerships throughout the week, kicking it off with the official launch of Omni Commerce. An ecosystem of cutting-edge tools, technology, and data, Omni Commerce will enable enhanced commerce performance on a multitude of retailer platforms to drive our clients’ business and brand objectives. Click here for more information about the announcement.
Next, Omnicom Media Group (OMG) announced a first-to-market data collaboration with Uber Advertising that will let the media agency network serve up its clients’ advertising using Uber’s mobility and delivery signals. Read more about the groundbreaking partnership here.
On Day 3, OMG and Albertsons Media Collective unveiled their partnership which leverages multi-party clean room technology within Omni Video Content to integrate shopper data into the holistic video planning process. Learn more about this collective partnership here.
OMG wrapped its 2023 Cannes Commerce blitz with a Criteo and InfoSum partnership. This collaboration marks the first time that an agency holding company will have access to the high-value signals and performative insights in Criteo’s Commerce Grid. Featuring the shopping intent for more than 750 million daily active users, it will offer unparalleled precision and efficiency to drive commerce. Learn more about this partnership at Digiday.
We’re so grateful we had a chance to contribute and can’t wait to go back next year to share what’s next.
