Full of Detroit Soul

In recent years, negative stereotypes have painted a dark picture of the Motor City. As a long-standing member of the Detroit community, Pepsi saw an opportunity to help the city refresh its perception, and connect with the Black community in deeper, more meaningful way.

While once celebrated, the creative culture of Detroit hasn’t been getting the recognition it deserved in recent years. Truth is, the city was actually thriving with talented artists, musicians, chefs and fashionistas who could tell their story better than anyone.