As the category leader in storage and home organization, Ziploc® was looking for a way to change up the game. With already high penetration in food storage and utility on-the-go demand spaces, they asked us to think beyond the core business.
On average women carry 67 items in their purse, and 1 in 5 spend 10 minutes daily searching for something in their disorganized bag. Ziploc was uniquely positioned to solve this problem, and make on-the-go organization as joyful as home organization.
No one wants to fill their designer purse with sandwich bags. So we created the first-ever, fashion-forward Ziploc Accessory Bag – a shopper-first solution to break out of the food storage aisle. Our multi-retailer campaign launched at Walmart with 3 collections, 60 designs and 2 sizes, expanding Ziploc into a new category. We partnered with L’Oreal to gain placement/presence in cosmetic aisles and tailored the campaign to create a robust e-commerce experience.
increase vs PY