PepsiCo partner Foxwoods Resorts and Casino wanted to be seen as an inclusive destination for the LGBTQ+ community. We saw a huge opportunity to align them with longtime LGBTQ+ ally, bubly. By putting these two like-minded brands together we could create a show of support for a marginalized community, not only during pride month but all year round.
We knew if we wanted to help Foxwoods truly connect with the LGBTQ+ community, we had to design an inclusive experience that not only embraced their vibrant pride, but was so refreshingly welcoming, everyone who experienced it would want to share it with the world.
We helped Foxwoods make a bold show of support by permanently transforming a suite into a refreshing world of bubly inspired color - where effervescent art and photography, interactive installations, neon signs and splashy furniture celebrate the creative talent and inclusive spirit of the LGBTQ+ Community in the most inviting and insta-worthy way. The bubly Rainbow Suite has become a must stay destination for the LGBTQ+ community, not only driving inclusivity, but driving room bookings.
Book your stay today!